We must make sure every single Democrat votes safely on the first possible voting day.
You know which of your friends are relatives will vote. All you have to do is SwipeBlue and we’ll load a text with a link for them to vote early and safely.
That’s all you have to do - we’ll do the rest! But if you want to do more, we have an amazing action list for advanced users that includes registering new voters and persuading swing voters.
If millions of Democrats use SwipeBlue, we can elect Democrats to Congress and local governments everywhere!
How it works
You just start browsing your contacts. As you browse, we give you four swipe options:
If your friend is likely to vote blue, swipe left and they turn Blue
If your friend is likely to vote red, swipe right and they turn Red
If you're unsure, tap and press Green
If they can't vote (business, under 18, a non-citizen, or sadly deceased), tap and press Grey
Our first goal is to Swipe Blue every Democratic voter we can find - so you can help them register and vote safely by mail.
Our second goal is to Swipe Green every swing voter we can find - so you can persuade them to vote against Trump.
Of course, guessing how your friends will vote can be challenging. So we give you a giant head start by asking your permission to match your phone contacts to the public voter file. This will show you which of your contacts are registered Democrats, registered Republicans, registered without a party - and not registered at all.
Depending on your time and passion, SwipeBlue has two user levels: basic and advanced.
Level 1 / Basic:
Basic users will only see Registered Democrats. You may know a few conservative Democrats who vote red - it's important that you swipe right and turn them Red. And if you have doubts, swipe them up to turn them Green - these swing voters are crucial.
Since our first priority is to get Democratic voters to verify their voter registration, we'll give you a choice after each Blue swipe - you can send them our pre-formatted message, or you can let SwipeBlue send it instead of you. Naturally a message from you will have more impact, but we completely understand that sending messages to friends about voting can be awkward. If SwipeBlue sends the message, we will not mention you to ensure your privacy.
When you Swipe Green for a swing voter, we'll give you the same choice - to send them our pre-formatted message asking them if they’re planning to vote, or to let SwipeBlue send it instead of you.
In all cases, we will anonymize your swipes to protect your privacy. And if a contact doesn't like being contacted by SwipeBlue, we will immediately remove them from our list.
If you stop in the middle, you can visit your personal Dashboard to see how much you've accomplished. Initially you'll see how many contacts you swiped Blue, Red, and Green.
Level 2 / Advanced:
If you have more time - and like people, politics or puzzles - we invite you to become an Advanced user and choose your next adventure.
Your initial voter file match flagged not only registered Democrats, but also other important voting information:
Unregistered
No Party
Not matched to the voter file
Registered Republicans
Registered Third Parties (depending on each state)
The right adventure for you depends in part on your personality.
1. Unregistered
If you're a helpful person, you can help these contacts register to vote. The most common reasons for being unregistered are:
Recently turned 18 or became a naturalized citizen
Recently moved without re-registering
Lost their voting rights following a felony conviction in a racist southern state
Got "purged" by Republican election officials
To help them register, we include a pre-written registration message that you can send via text or email. That will include a link to our partner website that specializes in registering voters in every state and territory.
2. No Party.
If you generally like people, you should work on your "No Party" list, and draw upon your personal knowledge of these contacts as best you can.
Who is on the "no party" list? Some are true "independents" who sometimes vote for Democrats and sometimes vote for Republicans. Some are passionate about politics but live in states where you can't register with a party at all, so they are really Democrats or Republicans, but just aren't marked in the voter file. Others are just not interested in politics, and only vote when they think an election is really important - like this one.
To swipe these contacts left or right, you'll have to think about each person and make your best guess. If you want a little help, you can check their social media, which often reveals their feelings about Trump.
Of course if you're not afraid to talk politics with friends, just go ahead and ask them using the channel that feels right for that person - a phone call, a text, or an email. Just tell them you're a volunteer with SwipeBlue. Chances are you won't have to say anything else because they'll tell you exactly how they feel.
3. Not Matched to the Voter File
If you like puzzles, you should work on your "Not Matched" list. Here are some reasons why a contact might not match, and how you can help us solve the puzzle:
They are a business not a person - let's remove those from our lists entirely by swiping down.
They are under 18 - let's remove those too by swiping down.
They're not American citizens - let's remove those as well.
They have a common name like John Smith so there were too many matches for SwipeBlue to figure out, and we need more precise data. Their state can be helpful for some names, but sometimes we need their approximate age, county, or zip code. Tell us what you know, and we'll ask for more details until we find a match.
They have a nickname in your phone like Liz but they are registered to vote as Elizabeth.
They have a suffix like "Jr." that is missing from your phone.
They moved since the last election.
They changed their phone number since the last election.
They married or divorced and changed their name since the last election.
4. Republicans
If you love to argue politics with conservatives, you should work on your Republican list. Naturally, you'll Swipe Red for most of them. But some Republicans have turned against him for one reason or another. So go ahead and Swipe Blue for those - they're political gold!
5. Third Parties
Beware - these folks have very strong feelings about politics, but those feelings don't fall into the familiar Blue/Red categories, and they vary from state to state. On the left are members of the Green and Working Families parties. On the right are members of the Libertarian, Right to Life, and Constitutional parties. Most of these folks hate Trump for one reason or another - but they might hate Biden just as much or even more.
In 2016, Russian trolls targeted left-wing voters and convinced many to vote for Jill Stein on the Green Party line. That may have cost Clinton the battleground states of Wisconsin, Michigan, and Pennsylvania. If we can encourage those voters to vote for Biden to stop Trump from occupying the White House for another four years, these votes alone could win a battleground state.